Chief Marketing Officer
About Refocus:
Refocus is the SEA-focused EdTech company that teaches in-demand skills and helps people get new jobs in IT
In just 8 months since launch, we’ve become the #1 educational platform in the Philippines and reached top-5 position in Indonesia
Our mission: 1M+ people will get a new job in IT in 5 years together with Refocus
About work in Refocus: Refocus is all about enthusiasm combined with unprecedented professionalism. We highly appreciate experts from various spheres who aren’t afraid to help the world evolve. We love what we do. Join us and you’ll become a part of a multicultural family where your decisions matter on a global scale.
We dream big. We go global.
In just 8 months since launch, we’ve become the #1 educational platform in the Philippines and reached top-5 position in Indonesia
Our mission: 1M+ people will get a new job in IT in 5 years together with Refocus
About work in Refocus: Refocus is all about enthusiasm combined with unprecedented professionalism. We highly appreciate experts from various spheres who aren’t afraid to help the world evolve. We love what we do. Join us and you’ll become a part of a multicultural family where your decisions matter on a global scale.
We dream big. We go global.
About the role:
The Chief Marketing Officer will lead a global team of professionals in the marketing field, creating together the most effective marketing activities in the whole South-East Asia. Being a credible and trusted figure in a company, the CMO will be working closely with founders.
For Refocus team it is important to have the CMO with great understanding of both performance & brand marketing since the mission of marketing team will be to translate the brand into efficient marketing initiatives reaching our clients all over South-East Asia.
For Refocus team it is important to have the CMO with great understanding of both performance & brand marketing since the mission of marketing team will be to translate the brand into efficient marketing initiatives reaching our clients all over South-East Asia.
What you will do:
- Design a marketing strategy that helps the company to achieve growth goals through marketing functions and activities;
- Drive ROMI and Revenue generating marketing initiatives;
- Improve current processes of planning, testing hypothesis and people development in Marketing team (User Acquisition, CRM, Content, Design etc.);
- Strengthen the team with new talents and build effective work process for current employees;
- Implement OKRs and manage the performance of the marketing functions.
What we expect from you:
- 3+ years of in-house experience as CMO, Head of Marketing or VP of Marketing with an own team of non-less than 30 employees;
- Successful experience of designing marketing strategies;
- Broad understanding of both performance&brand marketing;
- Successful experience of hands-on work with performance marketing (Facebook/Google Ads and other targeted/contextual advertising channels);
- Successful experience of hands-on work with communication marketing (positioning strategy, brand marketing);
- Deep understanding of marketing research processes (CusDev, qualitative&quantitative researches);
- Deep understanding of marketing analytics (including different attribution models);
- Critical thinking: you are not framed by your past experience, always try to find new solutions and make more decisions.
What we offer:
- Opportunity to get unique experience of building a unicorn company from scratch;
- Remote work from all over the world or relocation to our office in Serbia / Philippines / Indonesia;
- Competitive and fair compensation package;
- Free access to all of our products.
Hiring stages:
- HR-interview with Recruiter (30 min - 1 hour);
- Interview with Hiring Manager (1 hour);
- Case study;
- Interview with Hiring Manager (1 hour);
- Culture Fit (1 hour - 1,5 hour).
Get in touch with us:
TIN: 602-900-516-00000
SEC: 2021090024799-07
Refocus E-learning Philippines Corp.