+63 (285) 409669

Performance Marketing
From Zero to Pro

Enroll in the 9-month course for beginners with a career center, boost your career, and become demanded specialist.

Philippines
Online Course
Spots left:
seats
The data on the number of participants is updated every 24 hours. Be sure to get a place on the course before it's all taken.

by Qmarketing

Starting date:
date
Sign up for course
Over 150 hours of theory and practice in online classes

9-month course

Individual mentors feedback and homework review

24/7 feedback

Real projects for top companies done in the course

Portfolio

Consultancy, career advice, and vacancy search

Career center

Problems addressed

Do you want to earn more for yourself and your family
You’re so bored with your job it puts you to sleep
You don’t feel secure at work and you’re scared of a crisis or another lockdown
Your job feels like a dead-end and you don’t see any career opportunities
Do you fancy working remotely without being confined in an office

This course is for

Let's roll
Go take an exciting and well-paid job without stress: master all digital marketing tools from scratch, and practice on a real-life project.

Job changers

Start working on marketing projects from anywhere in the world: learn to launch ads, analyze results and construct hypotheses.

Remote job seekers

Rocket your career and make money: find what is needed for business, retain customers and lead to purchase using digital marketing.

Beginners or students

Earn more money through ads: look for weak spots in your marketing strategy and find out where the budget slips away.

Entrepreneurs or marketers

Success stories

“In my opinion, practice is the best way to learn. I've studied a lot and still had the best results not after lectures but after the first year of work. I've started to think critically. It's vital for your success because constructive criticism highlights your growth points”.

ievatrrr
Marketing knowledge upgrade
IEVA TREIJA
Ieva created her own content production agency Marketingfans, but she lacked knowledge in digital marketing. The girl came to the course to keep up with the rapidly evolving marketing.
Before
Ieva continues to successfully develop her agency. She regularly rewatches some of the recorded lectures. For example, a class on landing pages helps when working on her own projects.
After

"I have already gained more knowledge about Digital Marketing and how to do it. I also became more confident in my marketing skills. What helped me decide to push through is that I was able to see the curriculum of what I could learn from Refocus and how it can help me switch and find my niche."

From no marketing experience to her first client
Maisa Francisco
No clients
Worked as a Virtual Assistant with a great desire to make marketing her niche and had no marketing experience.
Before
Got her 1st client project
Defended her first marketing strategy for a real client. Now Maisa is planning to open her own marketing agency.
After

Why performance marketing

Dealing with logic, analysis, and creativity

Interesting work

At home on the couch, in the cafe, on the road, or by the sea

From anywhere in the world

Every business needs digital marketing specialist to grow

Stable high salary and bonuses

No delayed effect — you see the results of your projects in figures

Opportunity to make a difference

*Reference on the jobstreet.com.ph and indeed.com

Social Performance Marketing Salaries

Break into marketing
Junior digital marketing specialist
AVERAGE SALARY

₱30 000 – 45 000*

Middle digital marketing specialist
AVERAGE SALARY

₱50 000 – 70 000*

Senior digital marketing specialist
AVERAGE SALARY

₱80 000 – 120 000*

Get ready for a fresh start in performance marketing

9-month interactive video course with actionable money-making skills: tools, best practices and methodology, personal consultations and assistance to find employment.

You will be able to:

Launch and manage ads on Facebook, Instagram, LinkedIn, Quora

Deal with digital marketing metrics and make data-driven decisions

Use the best from your competitors’ digital marketing strategies

Get new clients and increase customer commitment to your product

Create eye-catchy and bright ads banners based on your customer needs

Learn how to hold clients using Email, SMM, and repeating ads

Get a consultation

Ask our manager any questions about this course

Course journey

Our career center helps you to find a job and prepare for an interview.

Find a dream job with high pay

6
It’s important to demonstrate your experience to future employers.

Complete projects for portfolio

5
During live sessions with mentors, ask for anything you don’t understand.

Get feedback from marketing guru

4
The lectures come with a lot of homework, instructions and a framework.

Practice, practice, practice

3
It’s almost like a TV show — episodes are small, clear, and valuable.

Start watching video lessons

2
There you can ask questions and hang out with other students.

Join community on Slack and Facebook

1
practice
70%
AVERAGE SCORE
OF REFOCUS LESSONS
4,9⭐
students from
6 countries
5000+

How it works

Our lecturers are from all over the world: Philippines, Russia and the USA

Diverse market
professionals

Our career center helps you find a job and prepare for an interview

Portfolio for employment

Only the knowledge that is relevant in practice and helps to earn

Money-making
skills

Spend only 4-5 hours a week learning. You can do it right from your phone

Saves
your time

Mentors at the course provide answers to all students' questions 24/7

Professional
Feedback

Program is based on real-life cases from Filipino market

Practice-oriented Approach

Are you ready to take off?

Get a consultation from our experts for free.

The course mentors

Google ads & Facebook ads expert and paid ads consultant at Online Marketing Gurus. Jeanne has 7 years of experience in digital marketing.

Jeanne Louise Montecillo

Digital media executive at Warner Music in the Philippines, podcast host at 5 Minutes Social Media Tips with Neil, and founder of Facebook community Social Media Marketing Philippines.

Neil Dimapilis

CEO & Founder of Qmarketing, Qmarketing Academy, and Refocus. VP of Marketing & co-founder of Coding Invaders by MentorsPro. Mentor at TechStars. EdTech enthusiast, investor, and mentor at 500 startups. Roman has launched over 100 successful growth cases globally.

Roman Kumar Vyas

roman.vias
roman-kumar-vyas
NRDimapilis
neilryandimapilis
jeannelouisemontecillo

Course materials

HOURS A WEEK
4-5
hours of lectures
150+
hours of Q&A sessions
32
hours of practice
60+
Introduction To Digital Marketing
You will learn to:

  • frame learning objectives to achieve maximum impact;
  • realize what types of marketing exist;
  • correctly use terms and be on the same page with any marketer;
  • do media planning and use basic ​​analytical tools;
  • be good at ads channels and types of digital content.


After class you'll know what is:

Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
Digital Marketing Strategy
You will learn to:

  • research target audience and their needs;
  • conduct a successful competitive analysis;
  • define the target market and set up the analytics;
  • create and test ads of content;
  • apply a «test and learn» approach.


After class you'll know what is:

Digital Asset
Test and learn
Digital Strategy
Analysis Of Competitors And Target Audience
You will learn to:

  • use the Refocus experts’ proven methods for researching;
  • apply unit economics to profit;
  • analyze competitors' business models and brand positioning;
  • analyze digital assets of your competitors';
  • spy on your competitor’s targeting and contextual ads;
  • explore competitors best practices in retention marketing;
  • research B2B competitors;
  • do desk research and customer development on your audience;
  • conduct ​​audience surveys;
  • prepare for the JTBD interview and find respondents;
  • analyze the data and implement the results;
  • use customer journey map for improving the marketing funnel.


After class you'll know what is:

Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets

Creativity and content
You will learn to:

  • find easily new ideas for creating digital content;
  • organize and conduct brainstorming;
  • select visual style for advertising;
  • create effective banner ads;
  • generate leads from social media;
  • choose suitable social media;
  • monitor the effectiveness of SMM;
  • make social media content calendar.


After class you'll know what is:

Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels

Landing Page And Website
You will learn to:

  • develop effectively the structure of the page;
  • deal with the visual style of landing pages;
  • realize which landing pages are good or not;
  • make a plan for creating an effective landing page;
  • analyze landing pages in terms of their effectiveness;
  • manage the creation of a website: team, price, process, duration;
  • generate hypotheses and conduct AB-testing.


After class you'll know what is:

CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing

Performance-marketing
You will learn to:

  • understand terms of performance marketing;
  • use customer journey map for performance;
  • boost your sales using Facebook, Instagram, Snapchat, Twitter, Linkedin, Google;
  • test your creatives: images and videos;
  • use the results to effectively plan and adjust your marketing budget;
  • effectively use performance data from websites and advertising channels to analyze;
  • review case studies of digital marketing campaigns from around the world.


After class you'll know what is:

Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
Career
You will learn to:

  • make your CV stand out;
  • find the suitable marketer jobs vacancy;
  • write cover letters response to job postings;
  • answer any questions of the recruiter on the interview.
Introduction To Digital Marketing
You will learn to:

  • frame learning objectives to achieve maximum impact;
  • realize what types of marketing exist;
  • correctly use terms and be on the same page with any marketer;
  • do media planning and use basic ​​analytical tools;
  • be good at ads channels and types of digital content.


After class you'll know what is:
Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics


Digital Marketing Strategy
You will learn to:

  • research target audience and their needs;
  • conduct a successful competitive analysis;
  • define the target market and set up the analytics;
  • create and test ads of content;
  • apply a «test and learn» approach.


After class you'll know what is:
Digital Asset
Test and learn
Digital Strategy


Analysis Of Competitors And Target Audience
You will learn to:

  • use the Refocus experts’ proven methods for researching;
  • apply unit economics to profit;
  • analyze competitors' business models and brand positioning;
  • analyze digital assets of your competitors';
  • spy on your competitor’s targeting and contextual ads;
  • explore competitors best practices in retention marketing;
  • research B2B competitors;
  • do desk research and customer development on your audience;
  • conduct ​​audience surveys;
  • prepare for the JTBD interview and find respondents;
  • analyze the data and implement the results;
  • use customer journey map for improving the marketing funnel.


After class you'll know what is:
Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets


Creativity and content
You will learn to:

  • find easily new ideas for creating digital content;
  • organize and conduct brainstorming;
  • select visual style for advertising;
  • create effective banner ads;
  • generate leads from social media;
  • choose suitable social media;
  • monitor the effectiveness of SMM;
  • make social media content calendar.


After class you'll know what is:
Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels


Landing Page And Website
You will learn to:

  • develop effectively the structure of the page;
  • deal with the visual style of landing pages;
  • realize which landing pages are good or not;
  • make a plan for creating an effective landing page;
  • analyze landing pages in terms of their effectiveness;
  • manage the creation of a website: team, price, process, duration;
  • generate hypotheses and conduct AB-testing.


After class you'll know what is:
CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing


Performance-marketing
You will learn to:

  • understand terms of performance marketing;
  • use customer journey map for performance;
  • boost your sales using Facebook, Instagram, Snapchat, Twitter, Linkedin, Google;
  • test your creatives: images and videos;
  • use the results to effectively plan and adjust your marketing budget;
  • effectively use performance data from websites and advertising channels to analyze;
  • review case studies of digital marketing campaigns from around the world.


After class you'll know what is:
Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS


Career
You will learn to:

  • make your CV stand out;
  • find the suitable marketer jobs vacancy;
  • write cover letters response to job postings;
  • answer any questions of the recruiter on the interview.


Career center

Final project cases prepared by real companies

Mentoring with recruiters and professionals in your area of expertise

Preparation for selection processes, group dynamics, and individual interviews

Assistance in the development of your portfolio, CV, and LinkedIn profile

Head of Сareer Сenter
Igor Gurovich
“Student employment is one of the most important aims of our course. We understand that this is the desired outcome for every graduate. That's why we pay so much attention to this issue”.

Your resume after the course

You can share the course certificates on your LinkedIn profile, on printed resumes, CVs, or other documents.

Refocus Certificate

Marketing Tools:

Analytics and reporting
Calculate unit economics and improve metrics
Compose media plan
Plan SMM, SEO, and email promotion
Choice of digital promotion channels
Monitor the markets and the analysis competitors
Building up effective marketing strategy from scratch
Preparate to launch contextual and targeting campaign
Work with target audiences and value propositions
Creation and testing of marketing hypotheses

Key Skills:

According to PayScale
₱40000
Performance Marketers’ Average Salary

Performance Marketer

Profession
Refocus, project work
Experience
Refocus, Digital Marketing
Graduated
Full or part-time employment
Time Schedule

Our students work in:

Reviews

Learning moments
Graduation of the first Refocus training group
Online class at the school
Fragment of one of the online lessons
Student's desk

Media about us

Scientific approach to Facebook Ads

Towards Data Science

Refocus enrolls the first students in the Philippines, aiming to educate 1 million students in 5 years

NEWS.PH

The ultimate DIY marketing strategy guide
Almost free: nine secrets of bum marketing for those who have no money

Hackernoon

5 tips for building a successful multicultural company
This 5,000-Year-Old Chinese Board Game Can Help Your Business Make Millions

Entrepreneur

Refocus launches in the Philippines, aiming to educate 1 million students in 5 years

yahoo!finance

Refocus founder roman Kumar Vyas accepted into Forbes Business Council

Marketwatch

Five reasons not give up on email marketing

Thrive Global

Five Common Entrepreneurial Mistakes And How To Avoid Them

FORBES

Begin your journey towards upskilling

Tuition

Per month
Register for the course
The data on the number of participants is updated every 24 hours. Be sure to get a place on the course before it's all taken.
Starting date:
date
seats
Seats left:
4409
₱
14-day money-back guarantee

FAQ

Could I join the course without any marketing experience?
For this course, it’s not necessary to be a marketing expert. But if you have some basic understanding of marketing, it’s your advantage.
When do the classes open?
You can study anytime you want after the course has started. Just remember that you will get access to each module at predetermined times.
How many hours per week do I need to learn?
We encourage our students to devote 4-5 hours per week to the tasks to complete the course. The lectures are over 150 hours long. You have at 20 assignments that our mentors go to check.
Can I watch the modules out of order?
No, you must watch the modules in order and do the assignments before moving on to the next module.
Are there any group activities?
After the start, we'll create a channel in messengers with all the students of the course. There you can communicate with your like-minded people and ask questions curators.
Privacy policy

Refocus E-learning Philippines Corp.

Terms of use
+63 (285) 409669

Phone

info@refocus.me

Mail

F27 The Enterprise Center Tower 2, Ayala Ave. cor. Paseo de Roxas Ave., Makati 1226

Address

SEC 2021090024799-07
TIN 602-900-516-00000
✖
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