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Digital marketing
from Scratch
to Employment
Enroll in the 9-month course for beginners with a career center, boost your career, and become demanded specialist.
learn to earn
By Qmarketing
Consultancy, career advice, and vacancy search
Career center
Real projects for top companies done in the course
Portfolio
Over 150 hours of theory and practice in online classes
9-month course
Individual mentor feedback and homework review
Expert feedback
Leave a request
Our consultants will contact you
Problems addressed
Do you want to earn more for yourself and your family
You’re so bored with your job it puts you to sleep
Your job feels like a dead-end and you don’t see any career opportunities
You don’t feel secure at work and you’re scared of a crisis or another lockdown
Do you fancy working remotely without being confined in an office
This course is for
Rocket your career and make money: find what is needed for business, retain customers and lead to purchase using digital marketing.
Beginners or students
Earn more money through ads: look for weak spots in your marketing strategy and find out where the budget slips away.
Entrepreneurs or marketers
Go take an exciting and well-paid job without stress: master all digital marketing tools from scratch, and practice on a real-life project.
Job changers
Start working on marketing projects from anywhere in the world: learn to launch ads, analyze results and construct hypotheses.
Remote job seekers
Success stories
"Without even realizing that, I switched from being almost directionless to discovering my calling. The more I learned about data, the more I felt drawn to it. Fast forward, I took the Refocus course, and the rest is history."
Mc Gee Alda Acebedo
Millicent Singson
"Good day, I’m Millicent! My data analytics and data science journey started with my Bachelor’s degree in Applied Physics from the University of the Philippines. I worked as an ICT Business Analyst in 2018 afterwards, but then I felt ready for a career shift. After upskilling and getting a master degree in data science in 2019, I landed a job that paid 2x of my basic salary. By 2021, I’m earning 3x of my basic salary from back then. I never regretted my decision."
Shei
I used to be unemployed and didn’t believe in myself but still decided to purchase the Digital Marketing course as it gave me hope. After around 100 days of studying, I created my LinkedIn profile and was hired as an HR Associate at OneTeam soon enough. And all that is thanks to Refocus! I’m really grateful to the community managers who were always checking on us and inspiring us to do our best.
Success stories
Success stories
Success stories
Why digital marketing
No delayed effect — you see the results of your projects in figures
Opportunity to make a difference
Every business needs digital marketing specialist to grow
Stable high salary and bonuses
At home on the couch, in the cafe, on the road or by the sea
From anywhere in the world
Dealing with logic, analysis, and creativity
Interesting work
Digital marketing salary
Senior digital marketing specialist
Middle digital marketing specialist
Junior digital marketing specialist
*Reference on the jobstreet.com.ph and indeed.com
₱50.000 – 70.000*
Average salary
₱80.000 – 120.000*
Average salary
₱30.000 – 45.000*
Average salary
Get ready to start in digital marketing
You will be able to:
9-month interactive video course with actionable money-making skills: tools, best practices and methodology, personal consultations and assistance to find employment.
Use the best from your competitors’ digital marketing strategies
Deal with digital marketing metrics and make data-driven decisions
Launch and manage ads on Facebook, Instagram, LinkedIn, Quora
Create eye-catchy and bright ads banners based on your customer needs
Learn how to hold clients using Email, SMM, and repeating ads
Get new clients and increase customer commitment to your product
Get a consultation
Ask our manager any questions about the course
Course journey
02
It’s almost like a TV show — episodes are small, clear, and valuable.
Start watching video lessons
05
01
There you can ask questions and hang out with other students.
Join community on Slack and Facebook
03
The lectures come with a lot of homework, instructions and a framework.
Practice, practice, practice
04
During live sessions with mentors, ask for anything you don’t understand.
Get feedback from marketing guru
06
Our career center helps you to find a job and prepare for an interview.
Find a dream job with high pay
It’s important to demonstrate your experience to future employers.
Complete projects for portfolio
average score of lessons
4,9
students from 6 countries
5 000+
practice
70%
How it works
Our lecturers are from all over the world: Philippines, Russia and the USA
Diverse market professionals
Our career center helps you find a job and prepare for an interview
Portfolio for employment
Only the knowledge that is relevant in practice and helps to earn
Money-making skills
Spend only 4-5 hours a week learning. You can do it right from your phone
Saves your time
Professional feedback
Mentors at the course provide answers to all students’ questions
Program is based on real-life cases from Filipino market
Practice-oriented Approach
Get a consultation from our experts for free.
Are you ready to take off?
Mentors and speakers of Refocus
Mentors and speakers of Refocus
Mentors and speakers of Refocus
Our experts and mentors work at:
hours a week
4-5
hours of Q&A sessions
32
hours of lectures
150+
hours of practice
60+
Course materials
You will learn to:
After class you'll know what is:
Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
- frame learning objectives to achieve maximum impact;
- realize what types of marketing exist;
- correctly use terms and be on the same page with any marketer;
- do media planning and use basic analytical tools;
- be good at ads channels and types of digital content.
After class you'll know what is:
Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
You will learn to:
After class you'll know what is:
Digital Asset
Test and learn
Digital Strategy
- research target audience and their needs;
- conduct a successful competitive analysis;
- define the target market and set up the analytics;
- create and test ads of content;
- apply a «test and learn» approach.
After class you'll know what is:
Digital Asset
Test and learn
Digital Strategy
You will learn to:
After class you'll know what is:
Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets
- use the Refocus experts’ proven methods for researching;
- apply unit economics to profit;
- analyze competitors' business models and brand positioning;
- analyze digital assets of your competitors';
- spy on your competitor’s targeting and contextual ads;
- explore competitors best practices in retention marketing;
- research B2B competitors;
- do desk research and customer development on your audience;
- conduct audience surveys;
- prepare for the JTBD interview and find respondents;
- analyze the data and implement the results;
- use customer journey map for improving the marketing funnel.
After class you'll know what is:
Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets
You will learn to:
After class you'll know what is:
Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels
- find easily new ideas for creating digital content;
- organize and conduct brainstorming;
- select visual style for advertising;
- create effective banner ads;
- generate leads from social media;
- choose suitable social media;
- monitor the effectiveness of SMM;
- make social media content calendar.
After class you'll know what is:
Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels
You will learn to:
After class you'll know what is:
CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing
- develop effectively the structure of the page;
- deal with the visual style of landing pages;
- realize which landing pages are good or not;
- make a plan for creating an effective landing page;
- analyze landing pages in terms of their effectiveness;
- manage the creation of a website: team, price, process, duration;
- generate hypotheses and conduct AB-testing.
After class you'll know what is:
CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing
You will learn to:
After class you'll know what is:
Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
- understand terms of performance marketing;
- use customer journey map for performance;
- boost your sales using Facebook, Instagram, Snapchat, Twitter, Linkedin, Google;
- test your creatives: images and videos;
- use the results to effectively plan and adjust your marketing budget;
- effectively use performance data from websites and advertising channels to analyze;
- review case studies of digital marketing campaigns from around the world.
After class you'll know what is:
Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
You will learn to:
- make your CV stand out;
- find the suitable marketer jobs vacancy;
- write cover letters response to job postings;
- answer any questions of the recruiter on the interview.
But it won’t be possible without students’ dedication and hard work. That’s why they have to comply with certain demands to land a job with our help:
We are 100% confident in our training and can assure our students of our ability to get them employed.
Job Guarantee Policy
follow each step in Career Center process and make required efforts to find a job.
complete all projects and assignments;
complete all the modules within the deadlines;
Our Career Center will lead you to a job offer
"We want to give our students decent well-paid jobs. We know this is exactly what every graduate wishes for. That’s why we pay so much attention to it." Roman Kumar Vyas, founder of Refocus
Vacancies from Refocus partners
Mock interviews with HR-managers
Portfolio, CV, and LinkedIn profile review
Live mentorship from experienced HR-managers
Paolo Villena
Career Manager
Career Manager
Earl Thomas Corregidor III
Career Manager
Career Manager
Your resume after course
Plan SMM, SEO, and email promotion
Choice of digital promotion channels
Work with target audiences and value propositions
Preparate to launch contextual and targeting campaign
Creation and testing of marketing hypotheses
Building up effective marketing strategy from scratch
Analytics and reporting
Compose media plan
Calculate unit economics and improve metrics
Monitor the markets and the analysis competitors
Key Skills:
Digital Marketer
Profession
Own instruments:
According to PayScale
₱40000
Digital Marketer Average Salary:
Experience
Refocus, project work
Refocus, Digital Marketing
Graduated
Full or part-time employment
Time Schedule
Get Refocus Certificate
You can share the course certificates on your LinkedIn profile, on printed resumes, CVs, or other documents.
Our students work in:
Testimonials
I’ve been a graphic artist for 10 years. During the pandemic, business became really slow, so I decided to take online courses. I found Refocus and did my research on what a Data Analyst job is. I really liked the fact that I’d be working with data and wanted to take on the challenge. The modules are arranged by difficulty, making it easy to learn. Plus, community managers are very approachable, and I get support any time I need it. I’m currently finishing up module 3 and can’t wait for the next Module.
Jay Anne
I’m currently working as a developer and I always felt I needed additional skills to add to my resume, so I enrolled in the Data Analytics course. I’ve already finished all 3 assignments in Module 3 and I’m so excited. I wish I knew about Refocus earlier because I could have done all my projects better, and it would have been much easier if I had the knowledge I’ve gained from the course before.
Elisha Alfeche
I’m currently finishing my last year in college, and I’m able to combine this with my studies at Refocus just fine because I can create my own schedule. I’m really enjoying it, and I’m even planning to pursue my Masters in this field. I’m in Module 3 right now, and I’m even more excited to learn more because Refocus gave me such a unique opportunity.
Prince Abraham Gacusan
Joining Refocus was the best option to find a proper source of income. I was quite surprised because one of the weaknesses I had before was working with computers. But after I discovered Refocus and took the Data Analytics Course, I learned how to easily adapt and use the power of computers to my advantage. I am currently almost halfway through Module 3. The lessons are getting more and more exciting, and I can’t wait to start my career as a data analyst.
Paul Uy
know what to do next. And then I came across Refocus. My whole view of online learning has changed drastically. Refocus has made the videos so interesting that it felt like I knew the speaker on a personal level. I am in Module 3.1 now, working on the home assignment. I am enjoying the discussions with my cohort on how to better understand SQL. I am proud of myself for wanting to learn more and more each day because of my experience with Refocus.
Bea Azcuna
Because of Refocus, I switched from being almost directionless to discovering my calling. The more I learned about data, the more I felt drawn to it. I chose Refocus because the course is laid out well. An entire team of mentors supports you through every step of the course. And what’s more important is that they helped me land my first job in IT, and now I am working as a data analyst in an international company and getting paid twice as much.
Mc Gee Alda Acebedo
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FAQs
For this course, it’s not necessary to be a marketing expert. But if you have some basic understanding of marketing, it’s your advantage.
You can study anytime you want after the course has started. Just remember that you will get access to each module at predetermined times.
We encourage our students to devote 4 – 5 hours per week to the tasks to complete the course. The lectures are over 150 hours long. You have about 6 projects both individual and group ones.
No, you should watch the modules in order and do the assignments before moving on to the next module.
After the start, we'll create a channel in messengers with all the students of the course. There you can communicate with like-minded people and ask questions to curators.
Get in touch with us:
Refocus E-learning Philippines Corp.
TIN: 602-900-516-00000
SEC: 2021090024799-07
Learn more about the courses:
Student Support:
Learn to Earn.
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