Digital marketing
from Scratch
to Employment

Enroll in the 9-month course for beginners with a career center, boost your career, and become demanded specialist.
learn to earn
By Qmarketing
Consultancy, career advice, and vacancy search

Career center

Real projects for top companies done in the course

Portfolio

Over 150 hours of theory and practice in online classes

9-month course

Individual mentors feedback and homework review

24/7 feedback

Problems addressed

Do you want to earn more for yourself and your family
You’re so bored with your job it puts you to sleep
Your job feels like a dead-end and you don’t see any career opportunities
You don’t feel secure at work and you’re scared of a crisis or another lockdown
Do you fancy working remotely without being confined in an office

This course is for

Rocket your career and make money: find what is needed for business, retain customers and lead to purchase using digital marketing.

Beginners or students

Earn more money through ads: look for weak spots in your marketing strategy and find out where the budget slips away.

Entrepreneurs or marketers

Go take an exciting and well-paid job without stress: master all digital marketing tools from scratch, and practice on a real-life project.

Job changers

Start working on marketing projects from anywhere in the world: learn to launch ads, analyze results and construct hypotheses.

Remote job seekers

Why digital marketing

No delayed effect — you see the results of your projects in figures

Opportunity to make a difference

Every business needs digital marketing specialist to grow

Stable high salary and bonuses

At home on the couch, in the cafe, on the road or by the sea

From anywhere in the world

Dealing with logic, analysis, and creativity

Interesting work

Digital marketing salary

Senior digital marketing specialist
Middle digital marketing specialist
Junior digital marketing specialist
*Reference on the jobstreet.com.ph and indeed.com
₱50.000 – 70.000*
Average salary
₱80.000 – 120.000*
Average salary
₱30.000 – 45.000*
Average salary

Get ready to start in digital marketing

You will be able to:

9-month interactive video course with actionable money-making skills: tools, best practices and methodology, personal consultations and assistance to find employment.
Use the best from your competitors’ digital marketing strategies
Deal with digital marketing metrics and make data-driven decisions
Launch and manage ads on Facebook, Instagram, LinkedIn, Quora
Create eye-catchy and bright ads banners based on your customer needs
Learn how to hold clients using Email, SMM, and repeating ads
Get new clients and increase customer commitment to your product
Refocus pattern

Get a consultation

Ask our manager any questions about the course

Course journey

02
It’s almost like a TV show — episodes are small, clear, and valuable.

Start watching video lessons

05
01
There you can ask questions and hang out with other students.

Join community on Slack and Facebook

03
The lectures come with a lot of homework, instructions and a framework.

Practice, practice, practice

04
During live sessions with mentors, ask for anything you don’t understand.

Get feedback from marketing guru

06
Our career center helps you to find a job and prepare for an interview.

Find a dream job with high pay

It’s important to demonstrate your experience to future employers.

Complete projects for portfolio

average score of lessons

4,9

students from 6 countries

5 000+

practice

70%

How it works

Our lecturers are from all over the world: Philippines, Russia and the USA

Diverse market professionals

Our career center helps you find a job and prepare for an interview

Portfolio for employment

Only the knowledge that is relevant in practice and helps to earn

Money-making skills

Spend only 4-5 hours a week learning. You can do it right from your phone

Saves your time

Professional Feedback

Mentors at the course provide answers to all students' questions 24/7
Program is based on real-life cases from Filipino market

Practice-oriented Approach

Get a consultation from our experts for free.

Are you ready to take off?

refocus pattern

Mentors and speakers of Refocus

Mentors and speakers of Refocus

Mentors and speakers of Refocus

Our experts and mentors work at:

google logo
british american tabacco logo
McKinsey & Company logo
google logo
british american tabacco logo
McKinsey & Company logo
hours a week
4-5
hours of Q&A sessions
32
hours of lectures
150+
hours of practice
60+

Course materials

Introduction To Digital Marketing
You will learn to:

  • frame learning objectives to achieve maximum impact;
  • realize what types of marketing exist;
  • correctly use terms and be on the same page with any marketer;
  • do media planning and use basic ​​analytical tools;
  • be good at ads channels and types of digital content.


After class you'll know what is:

Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
Digital Marketing Strategy
You will learn to:

  • research target audience and their needs;
  • conduct a successful competitive analysis;
  • define the target market and set up the analytics;
  • create and test ads of content;
  • apply a «test and learn» approach.


After class you'll know what is:

Digital Asset
Test and learn
Digital Strategy
Analysis Of Competitors And Target Audience
You will learn to:

  • use the Refocus experts’ proven methods for researching;
  • apply unit economics to profit;
  • analyze competitors' business models and brand positioning;
  • analyze digital assets of your competitors';
  • spy on your competitor’s targeting and contextual ads;
  • explore competitors best practices in retention marketing;
  • research B2B competitors;
  • do desk research and customer development on your audience;
  • conduct ​​audience surveys;
  • prepare for the JTBD interview and find respondents;
  • analyze the data and implement the results;
  • use customer journey map for improving the marketing funnel.


After class you'll know what is:

Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets

Creativity and content
You will learn to:

  • find easily new ideas for creating digital content;
  • organize and conduct brainstorming;
  • select visual style for advertising;
  • create effective banner ads;
  • generate leads from social media;
  • choose suitable social media;
  • monitor the effectiveness of SMM;
  • make social media content calendar.


After class you'll know what is:

Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels

Landing Page And Website
You will learn to:

  • develop effectively the structure of the page;
  • deal with the visual style of landing pages;
  • realize which landing pages are good or not;
  • make a plan for creating an effective landing page;
  • analyze landing pages in terms of their effectiveness;
  • manage the creation of a website: team, price, process, duration;
  • generate hypotheses and conduct AB-testing.


After class you'll know what is:

CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing

Performance-marketing
You will learn to:

  • understand terms of performance marketing;
  • use customer journey map for performance;
  • boost your sales using Facebook, Instagram, Snapchat, Twitter, Linkedin, Google;
  • test your creatives: images and videos;
  • use the results to effectively plan and adjust your marketing budget;
  • effectively use performance data from websites and advertising channels to analyze;
  • review case studies of digital marketing campaigns from around the world.


After class you'll know what is:

Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
Career
You will learn to:

  • make your CV stand out;
  • find the suitable marketer jobs vacancy;
  • write cover letters response to job postings;
  • answer any questions of the recruiter on the interview.

Career center

"We want to give our students decent well-paid jobs. We know this is exactly what every graduate wishes for. That’s why we pay so much attention to it." Roman Kumar Vyas
Get assistance while making a CV and LinkedIn profile.
Include final project cases with real companies in your portfolio.
Get mentorship from recruiters and professionals in your area of expertise.
Prepare for selection processes and individual interviews.
Paolo Villena
Career Manager
Paolo Villena Career Manager
Earl Thomas Corregidor III
Career Manager
Earl Thomas Corregidor III

Your resume after course

Plan SMM, SEO, and email promotion
Choice of digital promotion channels
Work with target audiences and value propositions
Preparate to launch contextual and targeting campaign
Creation and testing of marketing hypotheses
Building up effective marketing strategy from scratch
Analytics and reporting
Compose media plan
Calculate unit economics and improve metrics
Monitor the markets and the analysis competitors
Key Skills:
Digital Marketer
Profession
Own instruments:
According to PayScale
₱40000
Digital Marketer Average Salary:
Experience
Refocus, project work
Refocus, Digital Marketing
Graduated
Full or part-time employment
Time Schedule

Get Refocus Certificate

You can share the course certificates on your LinkedIn profile, on printed resumes, CVs, or other documents.

Our students work in

McKinsey & Company logo
british american tabacco logo
google logo
pwc logo

Testimonials

The webinar was very informative. The presenters are really well-informed. The speaker provided numerous benefits, and I learned more about digital marketing as a result. Thank you so much for sharing your wisdom!

Cindy Marriel Saile

I’ve just attended a webinar of refocus this week and I’m happy to learn more about digital marketing. For me this is a very interesting especially for those who want to shift careers and want new learning about marketing. As the webinar ended, I just realize that I need refocus as part of my growth in the future that’s is why I’m looking forward and hoping to be part of it in the future.

Beatrice Bangoy

Thank you for the free webinar, "How To Become A Marketer In 2022." I had a lot of fun and learned valuable lessons that I could utilize as a marketing student! I’m so excited to unleash my potential and creativity in the digital world. I hope I can attend your future webinars soon.

Joshua Angeles

This is my first time attending a webinar at Refocus and I really enjoyed it. It is very useful especially to those students who want to gain more useful tips about marketing. Thank you so much for the fun and very informative webinar! God bless.

Jiwana Crisolo

Keeping presentations focused on key agenda items can be tough, but they’re really good at it. They effectively outline exactly what it is that will be discussed and make sure to keep it. The content was relevant and the format was visually appealing and easy to follow and understand. Well done! Love the webinar today #Refocus2022

Diana Jane Ceniza

I have little knowledge about Digital Marketing. After joining Refocus' webinar, I can say that I’ve gained some knowledge about this field. It was very informative, and the speakers were fun & interactive. I’m so excited to start my marketing career. Thanks a lot, Refocus!

Jeanmay Roa

Testimonials

Learning moments

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Tuition fee
Per month
₱2825
Starting date:
date

FAQs

Could I join the course without any marketing experience?
For this course, it’s not necessary to be a marketing expert. But if you have some basic understanding of marketing, it’s your advantage.
When do the classes open?
You can study anytime you want after the course has started. Just remember that you will get access to each module at predetermined times.
How many hours per week do I need to learn?
We encourage our students to devote 4 – 5 hours per week to the tasks to complete the course. The lectures are over 150 hours long. You have about 6 projects both individual and group ones.
Can I watch the modules out of order?
No, you should watch the modules in order and do the assignments before moving on to the next module.
Are there any group activities?
After the start, we'll create a channel in messengers with all the students of the course. There you can communicate with like-minded people and ask questions to curators.
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