Digital marketing
from Scratch
to Employment
Philippines
Online Course
Seats left:
The data on the number of participants is updated every 24 hours. Be sure to get a place on the course before it's all taken.
Starting date:
date
Sign up for course
seats
By Qmarketing
Over 150 hours of theory and practice in online classes
9-month course
Individual mentors feedback and homework review
24/7 feedback
Consultancy, career advice, and vacancy search from our career center
100% Job guarantee
Real projects for top companies done in the course
Portfolio
Top-tier mentors and experts
Beginner-friendly
Job guarantee
Digital marketing
from Scratch
to Employment
Philippines
Online Course
Over 150 hours of theory and practice in online classes
9-month course
Individual mentors feedback and homework review
24/7 feedback
Consultancy, career advice, and vacancy search from our career center
100% Job guarantee
Real projects for top companies done in the course
Portfolio
Top-tier mentors and experts
Beginner-friendly
Job guarantee
By Qmarketing
SEO from zero
to PRO
Philippines
Online Course
Seats left:
The data on the number of participants is updated every 24 hours. Be sure to get a place on the course before it's all taken.
Starting date:
date
Sign up for course
seats
Over 150 hours of theory and practice in online classes
9-month course
Individual mentors feedback and homework review
24/7 feedback
Consultancy, career advice, and vacancy search from our career center
100% Job guarantee
Real projects for top companies done in the course
Portfolio
Top-tier mentors and experts
Beginner-friendly
Job guarantee
By Qmarketing
Facebook Ads from zero to PRO
Philippines
Online Course
Seats left:
The data on the number of participants is updated every 24 hours. Be sure to get a place on the course before it's all taken.
Starting date:
date
Sign up for course
seats
By Qmarketing
Over 150 hours of theory and practice in online classes
9-month course
Individual mentor feedback and homework review
Expert feedback
Consultancy, career advice, and vacancy search from our career center
100% Job guarantee
Real projects for top companies done in the course
Portfolio
Top-tier mentors and experts
Beginner-friendly
Job guarantee
Problems addressed
Do you want to earn more for yourself and your family
You’re so bored with your job it puts you to sleep
You don’t feel secure at work and you’re scared of a crisis or another lockdown
Your job feels like a dead-end and you don’t see any career opportunities
Do you fancy working remotely without being confined in an office
This course is for
Go take an exciting and well-paid job without stress: master all digital marketing tools from scratch, and practice on a real-life project.
Job changers
Start working on marketing projects from anywhere in the world: learn to launch ads, analyze results and construct hypotheses.
Remote job seekers
Rocket your career and make money: find what is needed for business, retain customers and lead to purchase using digital marketing.
Beginners or students
Earn more money through ads: look for weak spots in your marketing strategy and find out where the budget slips away.
Entrepreneurs or marketers
“In my opinion, practice is the best way to learn. I've studied a lot and still had the best results not after lectures but after the first year of work. I've started to think critically. It's vital for your success because constructive criticism highlights your growth points”.
Marketing knowledge upgrade
IEVA TREIJA
Ieva created her own content production agency Marketingfans, but she lacked knowledge in digital marketing. The girl came to the course to keep up with the rapidly evolving marketing.
Before
Ieva continues to successfully develop her agency. She regularly rewatches some of the recorded lectures. For example, a class on landing pages helps when working on her own projects.
After
"I have already gained more knowledge about Digital Marketing and how to do it. I also became more confident in my marketing skills. What helped me decide to push through is that I was able to see the curriculum of what I could learn from Refocus and how it can help me switch and find my niche."
From no marketing experience to her first client
Maisa Francisco
No clients
Worked as a Virtual Assistant with a great desire to make marketing her niche and had no marketing experience.
Worked as a Virtual Assistant with a great desire to make marketing her niche and had no marketing experience.
Before
Got her 1st client project
Defended her first marketing strategy for a real client. Now Maisa is planning to open her own marketing agency.
Defended her first marketing strategy for a real client. Now Maisa is planning to open her own marketing agency.
After
Why digital marketing
Dealing with logic, analysis, and creativity
Interesting work
At home on the couch, in the cafe, on the road, or by the sea
From anywhere in the world
Every business needs digital marketing specialist to grow
Stable high salary and bonuses
No delayed effect — you see the results of your projects in figures
Opportunity to make a difference
*Reference on the jobstreet.com.ph and indeed.com
Digital marketing salary
Junior digital marketing specialist
AVERAGE SALARY
₱30 000 – 45 000*
Middle digital marketing specialist
AVERAGE SALARY
₱50 000 – 70 000*
Senior digital marketing specialist
AVERAGE SALARY
₱80 000 – 120 000*
Get ready to start in digital marketing
9-month interactive video course with actionable money-making skills: tools, best practices and methodology, personal consultations and assistance to find employment.
You will be able to:
Launch and manage ads on Facebook, Instagram, LinkedIn, Quora
Deal with digital marketing metrics and make data-driven decisions
Use the best from your competitors’ digital marketing strategies
Get new clients and increase customer commitment to your product
Create eye-catchy and bright ads banners based on your customer needs
Learn how to hold clients using Email, SMM, and repeating ads
Get a consultation
Ask our manager any questions about this course
Course journey
Our career center helps you to find a job and prepare for an interview.
Find a dream job with high pay
6
It’s important to demonstrate your experience to future employers.
Complete projects for portfolio
5
During live sessions with mentors, ask for anything you don’t understand.
Get feedback from marketing guru
4
The lectures come with a lot of homework, instructions and a framework.
Practice, practice, practice
3
It’s almost like a TV show — episodes are small, clear, and valuable.
Start watching video lessons
2
There you can ask questions and hang out with other students.
Join community on Slack and Facebook
1
practice
70%
AVERAGE SCORE
OF REFOCUS LESSONS
OF REFOCUS LESSONS
4,9⭐
students from
6 countries
6 countries
5000+
How it works
Our lecturers are from all over the world: Philippines, Russia and the USA
Diverse market
professionals
Our career center helps you find a job and prepare for an interview
Portfolio for employment
Only the knowledge that is relevant in practice and helps to earn
Money-making
skills
Spend only 4-5 hours a week learning. You can do it right from your phone
Saves
your time
Individual mentor feedback and homework review
Expert
feedback
Program is based on real-life cases from Filipino market
Practice-oriented Approach
Job Guarantee Policy
But it won’t be possible without students’ dedication and hard work. That’s why they have to comply with certain demands to land a job with our help:
We are 100% confident in our training and can assure our students of our ability to get them employed.
Follow each step in Career Center process and make required efforts to find a job
Complete all projects and assignments
Complete all the modules within the deadlines
Our Career Center will lead you to job offer
Mock interviews with HR-managers
Live mentorship with experienced HR-managers
Head of Сareer Сenter
Igor Gurovich
“Student employment is one of the most important aims of our course. We understand that this is the desired outcome for every graduate. That's why we pay so much attention to this issue”.
Vacancies from Refocus partners
Portfolio, CV, and LinkedIn profile review
Are you ready to take off?
Get a consultation from our experts for free.
Our experts and mentors work at:
The course experts and mentors
The course experts and mentors
The course experts and mentors
Course materials
HOURS A WEEK
4-5
hours of lectures
150+
hours of Q&A sessions
32
hours of practice
60+
You will learn to:
After class you'll know what is:
Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
- frame learning objectives to achieve maximum impact;
- realize what types of marketing exist;
- correctly use terms and be on the same page with any marketer;
- do media planning and use basic analytical tools;
- be good at ads channels and types of digital content.
After class you'll know what is:
Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
You will learn to:
After class you'll know what is:
Digital Asset
Test and learn
Digital Strategy
- research target audience and their needs;
- conduct a successful competitive analysis;
- define the target market and set up the analytics;
- create and test ads of content;
- apply a «test and learn» approach.
After class you'll know what is:
Digital Asset
Test and learn
Digital Strategy
You will learn to:
After class you'll know what is:
Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets
- use the Refocus experts’ proven methods for researching;
- apply unit economics to profit;
- analyze competitors' business models and brand positioning;
- analyze digital assets of your competitors';
- spy on your competitor’s targeting and contextual ads;
- explore competitors best practices in retention marketing;
- research B2B competitors;
- do desk research and customer development on your audience;
- conduct audience surveys;
- prepare for the JTBD interview and find respondents;
- analyze the data and implement the results;
- use customer journey map for improving the marketing funnel.
After class you'll know what is:
Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets
You will learn to:
After class you'll know what is:
Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels
- find easily new ideas for creating digital content;
- organize and conduct brainstorming;
- select visual style for advertising;
- create effective banner ads;
- generate leads from social media;
- choose suitable social media;
- monitor the effectiveness of SMM;
- make social media content calendar.
After class you'll know what is:
Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels
You will learn to:
After class you'll know what is:
CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing
- develop effectively the structure of the page;
- deal with the visual style of landing pages;
- realize which landing pages are good or not;
- make a plan for creating an effective landing page;
- analyze landing pages in terms of their effectiveness;
- manage the creation of a website: team, price, process, duration;
- generate hypotheses and conduct AB-testing.
After class you'll know what is:
CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing
You will learn to:
After class you'll know what is:
Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
- understand terms of performance marketing;
- use customer journey map for performance;
- boost your sales using Facebook, Instagram, Snapchat, Twitter, Linkedin, Google;
- test your creatives: images and videos;
- use the results to effectively plan and adjust your marketing budget;
- effectively use performance data from websites and advertising channels to analyze;
- review case studies of digital marketing campaigns from around the world.
After class you'll know what is:
Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
You will learn to:
- make your CV stand out;
- find the suitable marketer jobs vacancy;
- write cover letters response to job postings;
- answer any questions of the recruiter on the interview.
You will learn to:
After class you'll know what is:
Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
- frame learning objectives to achieve maximum impact;
- realize what types of marketing exist;
- correctly use terms and be on the same page with any marketer;
- do media planning and use basic analytical tools;
- be good at ads channels and types of digital content.
After class you'll know what is:
Marketing
Advertising
Target Audience
Landing Page
Media Planning
Unique Value Proposition
Targeting
Remarketing
Look-alike
Marketing Funnel
Customer Journey Map
Unit Economics
You will learn to:
After class you'll know what is:
Digital Asset
Test and learn
Digital Strategy
- research target audience and their needs;
- conduct a successful competitive analysis;
- define the target market and set up the analytics;
- create and test ads of content;
- apply a «test and learn» approach.
After class you'll know what is:
Digital Asset
Test and learn
Digital Strategy
You will learn to:
After class you'll know what is:
Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets
- use the Refocus experts’ proven methods for researching;
- apply unit economics to profit;
- analyze competitors' business models and brand positioning;
- analyze digital assets of your competitors';
- spy on your competitor’s targeting and contextual ads;
- explore competitors best practices in retention marketing;
- research B2B competitors;
- do desk research and customer development on your audience;
- conduct audience surveys;
- prepare for the JTBD interview and find respondents;
- analyze the data and implement the results;
- use customer journey map for improving the marketing funnel.
After class you'll know what is:
Revenue
Number Of Orders
CAC
Average purchase size
LTV
Retention Rate
JBTD
Digital Asset Style
Customer Development
Special Offers
Retargeting Digital Assets
Chains Of Digital Assets
You will learn to:
After class you'll know what is:
Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels
- find easily new ideas for creating digital content;
- organize and conduct brainstorming;
- select visual style for advertising;
- create effective banner ads;
- generate leads from social media;
- choose suitable social media;
- monitor the effectiveness of SMM;
- make social media content calendar.
After class you'll know what is:
Brainstorming
Banner Ads
Map Of Brand Messages
Content Plan
SMM
Social Media Channels
You will learn to:
After class you'll know what is:
CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing
- develop effectively the structure of the page;
- deal with the visual style of landing pages;
- realize which landing pages are good or not;
- make a plan for creating an effective landing page;
- analyze landing pages in terms of their effectiveness;
- manage the creation of a website: team, price, process, duration;
- generate hypotheses and conduct AB-testing.
After class you'll know what is:
CR
CPL
Gantt Chart
Brief
Hypotheses
AB-Testing
You will learn to:
After class you'll know what is:
Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
- understand terms of performance marketing;
- use customer journey map for performance;
- boost your sales using Facebook, Instagram, Snapchat, Twitter, Linkedin, Google;
- test your creatives: images and videos;
- use the results to effectively plan and adjust your marketing budget;
- effectively use performance data from websites and advertising channels to analyze;
- review case studies of digital marketing campaigns from around the world.
After class you'll know what is:
Volume Of Sales
Marginality
LTV
ROMI
MAU, WAU, DAY
CTR
CPC
CPO
ROAS
You will learn to:
- make your CV stand out;
- find the suitable marketer jobs vacancy;
- write cover letters response to job postings;
- answer any questions of the recruiter on the interview.
Your resume after the course
You can share the course certificates on your LinkedIn profile, on printed resumes, CVs, or other documents.
Refocus Certificate
Marketing Tools:
Analytics and reporting