SEO
- What SEO is
- Why you need SEO
Search engines, how they work- What search engines are
- How search engines work
- Google algorithm
- Ranking factors
Keyword research and competitors' analysis- Where to find keywords
- Keyword metrics
Search volume
Keyword difficulty
Keyword relevance
Choosing an SEO contractor- Business goal audit
- Competitors analysis
Using tools like: Semrush, Seranking, ahrefs
Content optimization- Topic identification and organization
- Focus keyword optimization
- Quality of content
- Content length
- Content updates
On-page Made by an SEO-specialists
- Internal linking
- Image alt texts
- Title tags and meta descriptions optimization
- Featured snippets