Leatn to earn

About

Mentors

Reviews

Community

Thank you for your request!
Our managers will contact you soon

You're just a stone's throw away from respectful profession with high salary.

By Qmarketing

See what our students have achieved

Learn more about Refocus

Get to know our mentors

STUDENTS FROM 6 COUNTRIES

5,000+

AVERAGE SCORE OF REFOCUS LESSONS

4,9

PRACTICE

70%

IT is the path to choose if you need stability, growth and money

*Reference on jobstreet.com.ph and indeed.com

search for products and services online

Thousands of users

are looking for IT-specialists*

5 000+ employers

earn senior digital specialists*

Up to PHP 120 000+

new digital tools appear

Every day

Meet Refocus mentors and speakers

Our students get lifetime access to the courses

Watch one of Refocus lessons

Course curriculum

Digital Marketing Course

Intro into the course

Learning environment
The structure of the program
Studying tips
Getting to know each other
Goal-setting
Networking

Intro into Digital Marketing

The types of marketing and how their differences
Basic marketing terms
Kinds of digital marketing specialists
How to make LinkedIn profile attractive to recruiters
The structure of the marketing team

Digital Marketing strategy

Goals of the module
Why and how to create Digital Marketing strategy
What should be done before a marketing specialist starts using client's money
Why we need to do all these things before creating digital assets
The general rules of creating and testing content
What test'n'learn is
Checklist for the steps needed for launch of ad campaigns
The overall process of conducting competitors analysis
What is unit economics
Analyzing competitors' business model and brand positioning
Analyzing digital assets of your competitors
Analyzing targeting of digital assets
Analyzing contextual advertising of your competitors
Analyzing competitors' marketing funnel
Analyzing competitors' social media and PR content
Analyzing competitors' retention/CRM marketing
Methods of researching B2B competitors

Target audience analysis
Why to analyze product audience
Methods of researching B2B competitors
Methods of research: desk research, JBTD, custdev

Target audience analysis
How to do desk research on your audience

Surveys
How to use surveys
What custdev and JBTD are
The steps you need to make to conduct research using JBTD

How to prepare for the interview

How to find your respondents
How to hold the interviews
How to choose the questions
How to analyze the data
How to implement the results

Understand the stages of making CJM

Gathering and analyzing data

Creating persona
Learn how to improve it: list of steps to improve the funnel

Creating a funnel

Implementing and testing

Creation of digital content

Goals of the module
What is an asset of creative digital content
Types of digital content
How to get ideas for creating digital content

Rules for organizing brainstorm

Effeсtive techniques for creating digital content
How to choose visual style of the creative assets

Example of local cases of digital assets
Creating the banner advertising
How to make the banner ads effective
How to make a map of brand messages
How to run brand social media accounts
How to make social media content calendar
What a landing page is

The structure of the page: necessary elements

Tips on the visual style of landing pages

Example of Filipino cases of landing pages
Understanding of what a good landing page is
Process of creating a landing page
How to manage the creation of a website

The team

The price

The process

The duration
Difference between a landing page and a website
A\B testing

What A\B testing is

The process of doing A\B testing

How to create tasks for A\B testing

Where to get hypotheses for A\B testing

How to make clean A\B testing

How to analyze results of A\B testing

Performance-marketing

The goals of the module
What performance marketing is
Basic terms which performance a marketing specialist uses
How to use CJM as a performance marketing specialist does
The principles of performance marketing specialists
Possible career tracks: salaries, possible positions/companies

Targeted advertising on social media (paid and social one)

The goals of the module
What paid social is
Stages of working with different social networks
Characteristics of different social networks
At what stage of the marketing funnel the paid search is
FB ad manager, what kind of goals it helps achieve
The structure of an ad manager
How to set up a FB ad account (step by step tutorial)
What Facebook Pixel is
How to setup Facebook Pixel
Step by step launching of an ad campaign
How to analyze efficiency of the ad campaigns
Overview of an ads manager

Contextual advertising (paid search)

The goals of the module
What paid search is
Advertising tools of Google Ads
Targeting in Google. Ad account settings
The structure of Google ad manager
Strategizing in paid search
Assigning jobs to channels
Retargeting
How does an auction work
Ben Hunt's Customer Awareness Ladder
What semantics is
What role semantics plays in paid search
The structure of the semantics
How to make semantics
What search advertising is
How to launch and analyze ad campaigns
What DNG is
How to launch and analyze ad campaigns in DNG

Retention marketing (CRM)

The goals of the module
What retention marketing is
Channels and key messages
Retention strategy
Overview of the main retention marketing platforms
How to choose retention marketing platform
What segmenting the client base is
Why it is important to segment the client base
How to segment the client base

Specific tools for segmenting
What a trigger card is and why it is necessary
How to read trigger maps
How to create trigger maps (stages and basic mechanics)
What email-marketing is
How to make mockups of email-lists
How to give tasks to designers and copywriters
What effective email-marketing is
Mistakes in email-marketing
How to launch and execute retention-marketing projects

SEO

What SEO is
Why you need SEO

Search engines, how they work

What search engines are
How search engines work
Google algorithm
Ranking factors

Keyword research and competitors' analysis

Where to find keywords
Keyword metrics

Search volume

Keyword difficulty

Keyword relevance

Choosing an SEO contractor

Business goal audit
Competitors analysis

Using tools like: Semrush, Seranking, ahrefs

Content optimization

Topic identification and organization
Focus keyword optimization
Quality of content
Content length
Content updates

On-page

Made by an SEO-specialists

Internal linking
Image alt texts
Title tags and meta descriptions optimization
Featured snippets

Student employment is one of the major goals of our course. We realize that this is the desired outcome for every graduate. That’s why we pay so much attention to it

CAREER CENTER

Mentoring with recruiters and professionals in your area of expertise

Assistance in the development of your portfolio, CV and LinkedIn profile

Final project cases prepared by real companies.

Preparation for selection processes, group dynamics and individual interviews

Our students about Refocus

The reviews used can be found on Google Maps

The webinar was very informative. The presenters are really well-informed. The speaker provided numerous benefits, and I learned more about digital marketing as a result. Thank you so much for sharing your wisdom!

Cindy Marriel Saile

I’ve just attended a webinar of refocus this week and I’m happy to learn more about digital marketing. For me this is a very interesting especially for those who want to shift careers and want new learning about marketing. As the webinar ended, I just realize that I need refocus as part of my growth in the future that’s is why I’m looking forward and hoping to be part of it in the future.

Beatrice Bangoy

Thank you for the free webinar, "How To Become A Marketer In 2022." I had a lot of fun and learned valuable lessons that I could utilize as a marketing student! I’m so excited to unleash my potential and creativity in the digital world. I hope I can attend your future webinars soon.

Joshua Angeles

This is my first time attending a webinar at Refocus and I really enjoyed it. It is very useful especially to those students who want to gain more useful tips about marketing. Thank you so much for the fun and very informative webinar! God bless.

Jiwana Crisolo

Keeping presentations focused on key agenda items can be tough, but they’re really good at it. They effectively outline exactly what it is that will be discussed and make sure to keep it. The content was relevant and the format was visually appealing and easy to follow and understand. Well done! Love the webinar today #Refocus2022

Diana Jane Ceniza

I have little knowledge about Digital Marketing. After joining Refocus' webinar, I can say that I’ve gained some knowledge about this field. It was very informative, and the speakers were fun & interactive. I’m so excited to start my marketing career. Thanks a lot, Refocus!

Jeanmay Roa